top of page


Your personal information

The protection of your personal information is important to us.

We respect your privacy and want you to understand what we do with the information we hold about you.

This privacy policy explains how we, Amba, (Amba Health and Care Limited) collect, share and use your personal information.

You can contact Amba’s data protection officer by writing to The Data Protection Officer, Amba Health and Care Limited, 71-75 Shelton Street, London WC2H 9JQ, UK.  You can also contact our data protection officer at 

Personal information we collect

We may collect the following types of personal information from you when you use Amba services or products:

  • Contact details: information that allows us to contact you directly such as your name, email address, telephone number and addresses associated with your account or order.

  • Amba account details: when you download and use the Amba app, you will be asked to register with us and create an account. Your account details include your user name, password and your contact details, such as your name, address and email address.

  • Transaction information: records of the products and services you purchase from us.

  • Payment information: credit/debit card details and bank account details you provide to make payment for the products and services you purchase from us.

  • Delivery information: information relating to the delivery of our products to you.

  • Installation and service history: records relating to the installation of our products at your home or property and information relating to the servicing of that product.

  • Device information: information about the smartphones, mobiles, computers or other electronic devices you connect to our products, website or Amba app, such as details about the type of device (which can include unique device identifying numbers), its operating system, the browser you use and applications on the device that connect to our products and services. It can also include details of your internet service provider, mobile network and your IP address.

  • Responses to surveys, competitions and promotions: we keep records of any surveys you respond to or your entry into any competition or promotion we run.

  • Records of your discussions with our customer support teams: when you share comments and opinions with us, ask us questions or make a complaint we will keep a record of this. This includes when you send us emails, phone our customer service team, use any in-app messaging feature, post or comment on our webpages or contact us through social media such as through Twitter or our Facebook page. We may also monitor and record our phone calls with you to make sure we are living up to the standards we want, as well as relevant laws and regulations.

  • How you use Amba products: we will collect information about how you and, where you share access, others are using Amba products and services in your home and their performance, what devices are connected to them and how those devices are being used with the Amba products. For example, this includes information that smart devices you connect to our platform collect about rooms’ temperatures, when contact sensors show doors or windows are open or closed, when motion sensors detect movement, when smartplugs are on or off and sleep data, weight, temperature, heart rate and other data from your health monitoring devices.

  • How you use the Amba app and our website: when you and, where you share access, others use the Amba app or our website, we collect information about the pages you look at and how you use them.


Even when you don’t actively share your location with us, your smartphone or computer's IP address may tell us an approximate location when you connect to our website or products.

You are not required to provide any of the personal information described above to us, however, if you do not do so, you may not be able to use our products and services, or the functionality of our products may be reduced.

What we use your personal information for

Please note that where you have given your consent for us to process your personal data, you have a right to withdraw your consent at any time. This right applies only to processing activities which are carried out on the basis of consent.

We may anonymise and aggregate any of the personal information we hold (so that it does not directly identify you). We may use anonymised and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our site, apps and products and developing new products and services. 

Sources we collect your personal information from


We will collect personal information from a number of sources. These include the following:

  • Directly from you: for example, when you create your Amba account with us, connect your smartphone or computer to the Amba hub or other Amba products, purchase products and services from us, complete forms we provide to you, enter our competitions and promotions, contact us by phone, email or communicate with us directly in some other way.

  • Our website, app and Amba products: provide us with information about how you use them and the devices in your home that you connect to them.

  • Other companies we work with: provide us with information to help us deliver our products and services to you, and to understand you better. These include:

    • Companies in the same group of companies as us

    • Installers and service engineers: who will provide us with information about the installation and maintenance of Amba products in your home.

  • Other companies’ apps and products: provide us with information when you connect them to Amba products and approve their sharing of personal data with us. 

Who we share your personal information with


We share personal information with the following parties:

  • Companies in the same group of companies as us: for the purpose of providing a service to you and understanding your use of our products and services.

  • Other companies’ apps and products: for the purpose of helping you use apps and products you connect to Amba products. 

  • Installers and service engineers: so that they can book appointments with you and provide installation and product maintenance services.

  • Delivery companies: to deliver products that you have ordered from us.

  • Other service providers and advisors: such as companies that support our IT and website, help us analyse the data we hold, process payments, send communications to our customers, provide us with legal or financial advice and generally help us deliver our services to you. 

  • Market research: occasionally we may ask our market research partners to contact our customers to help us find out how to improve our products and services.

  • Anyone to whom you give access to your devices

  • Purchasers of our business: buyers or prospective buyers who we sell or negotiate to sell our business to.

  • The Government or our regulators: where we are required to do so by law or to assist with their investigations.

  • Police and law enforcement: to assist with the investigation and prevention of crime.


We do not disclose personal information to anyone else except as set out above. We may provide third parties with aggregate statistical information and analytics about users of our products and services, but we will make sure no one can be identified from this information before we disclose it.

Direct marketing


In accordance with the marketing preferences you set when creating your account or that you set with us a later date, we may contact you by email, push notification, text, mail or phone with information about products and services we believe you may be interested in.

If you do not tell us to contact you by email, push notification, text, mail or phone we won’t contact you in that way.

You can let us know at any time that you do not wish to receive marketing messages by contacting the customer service team by phone or by webchat.

You can also unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails we send to you.

Advertising on other websites and apps


We work with our advertising agencies to show you advertising about our products and services on websites or apps that you visit, at a time and in a manner that we feel is relevant to you. To do this, our advertising agencies use anonymised information about the websites, apps, social media content and ads you interact with or view when connected to the Internet, to make sure the advertising you see is more relevant to you.

The techniques our advertising agencies use (to determine what advertising to show you), recognise the device you are using but are not aimed at you as a named individual. Typically, cookies and similar technologies are used to target this type of advertising. 



The Amba app will send notifications directly to your smartphone or device through the app when we have something important or interesting to make you aware of or you have asked to be notified about certain events relating to your Amba products, e.g. to tell you about a period of inactivity.

Depending on the service you choose, you may also receive these notifications by text message or email depending on your preferences.

You can turn off service notifications at any time through the app, your smartphone system settings or your online account.



If you use our website or app, we will collect information about how you interact with us online. We use cookies and other similar technologies to help us do this.

Transferring your personal information internationally

The personal information we collect may be transferred to and stored in countries outside of the European Union. Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in. We will take all reasonable steps to ensure that your personal information is only used in accordance with this privacy policy and applicable European data protection laws and is respected and kept secure. Transfers will be under an agreement which covers the requirements for the transfer of personal data outside the EEA, such as the European Commission approved standard contractual clauses.

How long we keep personal information


We will keep your personal information for as long as you have an account with us. After you close your account with us we will keep your personal information for a reasonable period to maintain our records and legal obligations to you.


Your rights in relation to your personal information


You have the following rights in relation to your personal information:

  • the right to be informed about how your personal information is being used (which we fulfil by providing this notice);

  • the right to access the personal information we hold about you;

  • the right to opt-out of receiving direct marketing messages; and

  • the right to request the correction of inaccurate personal information we hold about you.

In some situations, you also have:

  • the right to blocking or erasure;

  • the right to restriction of processing;

  • the right to data portability; and

  • the right to object, and to object to automated decision-making which produces legal effects concerning you or which similarly significantly affects you.

To exercise any of the above rights, or if you have any questions relating to your rights, please contact us by using the details set out in the Contacting us section below.

If you are unhappy with the way we are using your personal information you can also complain to the UK Information Commissioner’s Office or your local data protection regulator. We are here to help and encourage you to contact us to resolve your complaint first.

Changes to this notice


We may update this privacy notice from time to time. When we change this notice in a material way, we will update the version date at the bottom of this page. For significant changes to this notice we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal information.

Contacting us


In the event of any query or complaint in connection with the information we hold about you, please email us at:


Version 1.1 – May 2020

bottom of page